Our Approach

TECH Clean California offers incentives, pilot activities, technical assistance, and training to address barriers associated with clean space and water heating technologies across California homes. This is how we will transform the market through our work:

The 3 Pillars of TECH

Spur the clean heating market through statewide strategies
Create scalable models through regional pilots
Inform long-term building decarbonization framework

Incentives for Installations & Upgrades

TECH Clean California is designed to motivate the supply chain and increase consumer demand by providing incentives to contractors to recommend and install heat pump technologies in their customers’ homes. TECH Clean California provides technical and sales training for contractors to build their electrification business and makes it easy to access statewide incentives that make heat pump technology more affordable.

According to an Opinion Dynamics online survey of 300 single-family TECH Heat Pump Water Heater homeowners and renters between Nov and Dec, 2022 (full report):

  • Three-quarters of respondents chose the highest level of satisfaction with their HPWH.
  • Most TECH customers found their HPWH to be a good investment and are likely to recommend it.
  • Those likely to recommend a HPWH found it cost-effective, high-quality, and beneficial to the environment.

Learn more about incentives at the link below.


Regional Pilots

A key initiative of TECH Clean California is to deploy pilot programs that test solutions to market barriers impeding the adoption of heat pump space and water heating in single and multifamily homes.

Learn more about our current pilots.

Quick Start Grants

The Quick Start Grant incentive program is designed to find and fund targeted, innovative pilots that test approaches to overcoming market barriers to heat pump space and water heating adoption.

Environmental Social Justice

TECH Clean California is committed to serving all Californians through equitable disbursement of the benefits of residential carbon reduction to households of all economic levels. TECH Clean California weaves that commitment through all aspects of the initiative’s design and ensures that at least 40 percent of program spending is targeted toward low-income and disadvantaged communities.

Our commitment to equity can be found in:

  • Financing: Expanding low-interest financing by REEL and Affordable Multifamily Financing (AMF).
  • Pilots: Funding of the Inclusive Utility Investment Pilot (IUI) to help low-income customers finance energy efficiency and electrification upgrades.
  • Workforce Education & Training: Providing hands-on support for contractors who serve and hire from low-income communities.
  • Low Income Pilots: Providing financial support for low-income home improvement programs.
  • Quick Start Grants: Providing funding for equity-based quick start grants.
  • Incentives: Providing incentives that reach low/moderate income customer projects for both single family and multifamily.

Please see our Equity Strategy page to learn more.


Policy and Data Reporting

TECH Clean California is committed to collecting and publishing sales data, energy, and greenhouse gas impacts to inform California’s long-term decarbonization strategy. We believe that the more information we all have, the better decisions we can make to reach our goals.